Innovative Packaging for Rennie ICE

February 06, 2009

www.pharm-europe.com


Accompanying the launch of Rennie ICE, a new heartburn and indigestion product, is a new and innovative “pocket pack” package created by Burgopak. Burgopak's patented sliding mechanism has been incorporated to assist in providing a product design that is innovative, pocket-size and ultimately easy to use.

Burgopak's unique and unmistakable style sets this latest addition to the range of Rennie products aside from the rest. In a one-slide motion, the Burgopak opens to reveal 12 Rennie ICE tablets in two separate blisters. It provides a highly-portable product for consumers, while the sleek packaging also provides generous space for the eye-catching Rennie Ice branding. The patient information booklet, the two blisters and the branded outer carton remain connected at all times.

The new packs have been manufactured using Burgopak's automated packaging machine, which has been recently unveiled at Brecon Pharmaceuticals in Wales. Designed and built by Bosch Sigpack Systems in Switzerland, the innovative machine enables speedy, economical, high volume pharmaceutical packaging production. Well known as UK's most trusted heartburn and indigestion brand, Rennie's latest addition, Rennie ICE, provides great-tasting and intense cooling relief from heartburn and indigestion.

 

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